One great way that River City Marketing can help you bring traffic to your website and more rapidly increase lead generation for your company is through Pay-Per-Click (PPC) advertising. PPC is a marketing strategy in which the advertiser pays the online Publisher of the advertisement any time the advertisement link is clicked on. Although advertisers have to pay publishers for PPC ads, it is extremely beneficial to advertisers because the value of each potential customer exceeds the cost of the visit (click) paid to the Publisher.
PPC is used mainly by top search engines such as Google, Bing, or Yahoo, social media platforms such as Facebook, Instagram, Linked In, etc. and other internet platforms such as music and video platforms – Youtube, Spotify, etc. PPC campaigns can reach a specific audience (based on age, gender, income level, geographic location, etc.) through the use of keywords and other strategies in targeted ads. PPC advertisements (or impressions) will come up when a certain keyword or phrase is searched on a search engine.
The way Pay-Per-Click campaigns work, each advertiser makes a bid with the highest amount of money they are willing to spend on a click. Then, an auction is held by the Publisher, which is triggered whenever a visitor visits the ad spot. It’s extremely important to pay attention to the trends and tweak your PPC on an ongoing basis. This is one of many reasons you need to hire a professional marketing company to manage your PPC campaigns.
Here at River City Marketing, we are determined to help our clients reach their prospective clients with paid advertisements that are the most effective. Our team understands what type of PPC marketing strategy is most beneficial for our clients. Contact us to get started on a Pay-Per-Click approach that is right for you so that you can take advantage of our carefully designed PPC campaign, customized for your company’s specific needs and market areas.
Founded in 1996, River City Marketing is the leading provider of digital and online marketing solutions. Based in Fairfax, Virginia, we assist diverse organizations throughout the Washington, D.C. metro area and beyond with achieving online success. Our diverse capabilities include complete website design and development, search engine optimization (SEO), Pay-Per-Click (PPC) management, search engine marketing, social media services, blogging, internet strategy, content creation, in addition to branding and marketing services. Contact us today!