We’re Your Website Accessibility Resource in Fairfax and Northern Virginia
At River City Marketing, we know how critical it is for businesses to stay ahead of the curve. That’s why we’ve partnered with AccessiBe, a leading solution that helps websites meet ADA website compliance standards quickly and affordably. Our goal is to help Northern Virginia businesses protect themselves from costly website compliance lawsuits while making their websites easier to navigate for all users, and improving Google ranking at the same time.
What the ADA and WCAG Mean for Your Website
The Americans with Disabilities Act (ADA) requires businesses to make both their physical spaces and digital properties accessible. This includes your website. If your website isn’t accessible to people with disabilities, it may be considered discriminatory under the ADA.
The Web Content Accessibility Guidelines (WCAG) are the global standards for website accessibility. They outline specific rules for making websites usable by people with visual, auditory, cognitive, and motor impairments. WCAG covers everything from color contrast to keyboard navigation to alternative text for images.
In short: if your website doesn’t meet WCAG standards, you risk being out of ADA compliance—and open to legal action.
Additionally, websites that are fully accessible and follow ADA mandates rank higher on Google.
Website Accessibility Lawsuits: Real Examples
Companies of all sizes have faced lawsuits because their websites weren’t accessible. Some of the top cases show just how costly ignoring accessibility can be:
- Domino’s Pizza: Sued because a blind customer couldn’t order online using a screen reader. The case went to the Supreme Court, which upheld the customer’s right to sue. Domino’s ended up with massive legal expenses—not to mention reputational damage.
- Nike, Burger King, and Target: All have been hit with accessibility lawsuits in the past, proving that no business is too large—or too small—to be vulnerable.
- Small Businesses Across the U.S.: Thousands of small to mid-sized companies are sued each year for inaccessible websites. Legal settlements can range from $5,000 to $50,000 or more, which is devastating for many local businesses.
The lesson is clear: website accessibility is not optional. It’s mandatory and a legal requirement.
We Help You Get to the Top of the Search Engine Rankings and Stay There
Through our partnership with AccessiBe, River City Marketing delivers an affordable solution that helps websites meet ADA and WCAG standards without costly custom development.
How it works:
- Uses AI-powered tools to scan and adjust your website automatically.
- Provides accessibility profiles for different needs—such as vision, hearing, motor skills, and cognitive adjustments.
- Updates continuously so your site stays compliant as guidelines evolve.
With AccessiBe, you don’t have to overhaul your website or spend thousands of dollars on manual coding. It’s a customizable solution that works with your existing design and functionality.
Why Northern Virginia Businesses Trust River City Marketing
- We help protect you from website compliance lawsuits.
- We provide an affordable pathway to ADA and WCAG website compliance.
- We tailor accessibility solutions to your unique website and audience.
- We’re a local team, invested in the success of Northern Virginia businesses.
Protect Your Business and Build a Stronger Website
At River City Marketing, we don’t just design websites—we help safeguard your digital future. With AccessiBe, you can achieve ADA website compliance, reduce your legal risk, enhance Google search ranking, and demonstrate that your business is taking accessibility seriously.
Don’t wait until a lawsuit forces the issue. Contact River City Marketing today and let us be your website accessibility partner in Northern Virginia.
Frequently Asked Questions About Website Accessibility
What are the WCAG guidelines?
The Web Content Accessibility Guidelines (WCAG) are international standards developed by the Worldwide Web Consortium (WC3) that define how to make websites accessible. They cover everything from providing alternative text for images to ensuring color contrast and keyboard navigation.
Why do businesses get sued over website accessibility?
Businesses can be sued if their websites are not accessible to people with disabilities. Recent high profile cases highlight that both large corporations and small businesses may face legal action if they fail to meet ADA standards.
How does AccessiBe make my website compliant?
AccessiBe uses AI-powered software that automatically adjusts your website for accessibility needs. It continuously scans and updates, keeping your site aligned with ADA and WCAG standards.
How much does AccessiBe cost?
AccessiBe is an affordable solution compared to manual accessibility fixes that can be extremely costly initially and must be maintained as new content is added to websites. With AccessiBe, clients pay a small anuual fee. Pricing varies based on website size, but it’s designed to fit the needs of small to mid-sized businesses as well as larger organizations.
Can River City Marketing customize accessibility for my business?
Yes. We can tailor the setup so it fits your brand and user needs while maintaining ADA and WCAG compliance.
What happens if my site isn’t accessible?
If your website isn’t accessible, you face legal risk, including website compliance lawsuits that can cost thousands in settlements and legal fees. More importantly, you risk losing customers who are unable to access your site, and your Google ranking will be lower.
Are you ready to achieve online success?
Get started today with a Digital Marketing Strategy from River City Marketing!