Over 94% of people who use Google only look at the first page of search results, and most people only click on the first three results. As you likely know, Google is the most popular search engine, with more than 80% of people worldwide using it, but this concept applies to every search engine. So, what do you do if your small business website appears on the 12th page of results instead of the first page?
Search engine optimization (SEO) is the process of increasing your website position and page rank organically through quality backlinks and effective keywords. SEO is the most effective way to increase traffic to your website.
Making Your Website More Visible
There are over 180,000,000 registered websites today! This means to find what they are looking for, people rely heavily on search engines. Instead of searching on subsequent results pages, those who don’t find what they are searching for on the first page will often adjust their search terms and start from scratch.
People who search for exactly what you offer and see your site on the first page of results are considered ideal visitors because they are the most likely to convert into customers, subscribers, etc. If your website isn’t in the top few results, let alone the first page, it’s almost like your website does not exist. That can’t be good for business, so something needs to be done to increase your visibility!
Growing your business through SEO
SEO lets you focus your efforts on the exact people you want to visit your website. Because businesses are able to target ideal visitors instead of relying on broad ads, 72% of businesses say SEO gives them the most bang for their buck compared to print or television ads. After running the numbers in new revenue, it becomes apparent why SEO is valuable – especially for small businesses.
You aren’t completely done when your page reaches the front page of search engines. Ideal visitors are even more likely to become customers if your website is well-designed, has clear contact information and polite staff ready to answer any inquiries.
Good SEO takes time
Because almost everyone relies heavily on search engines to find anything online, SEO is the most effective way to increase traffic to your site. Good SEO takes time, so the sooner you start and commit to SEO, the sooner you can move up the page rank ladder.
To learn more about SEO for your website, contact River City Marketing today for a free SEO analysis. At River City Marketing, we offer unbeatable SEO services and experts who can help you improve your page rank. Contact us today to learn more.